Agency:  VCCP

Type:       TVC / Social / Poster

Role:        Creative / Art Director

Director:  Roderick Fenske

 

The brief was to introduce a new Choccie Dodger, without outshining the nation's favourite Jammie Dodger.

 

So we created 3 musical monkeys, each genre flavoured differently from the next and made them compete for the nation's affection.

 

A toe-tapping TVC during Britain's Got Talent directed people to DodgersNumber1.com, where an epic online chart war took place. The winner Jammie was then crowned live on iTV at the BGT final.