Agency:  AnalogFolk

Type:       Online content / Digital / Social

Role:        Art Director

We were tasked with creating online content for the ‘Find Your Flow’ campaign launch.

With nothing to go on but the ‘Find Your Flow’ line (as the the direction and content of the ATL executions had yet to be confirmed) we used our intuition and drew inspiration from heaps of amateur footage online to create several short films demonstrating everyday people in ‘Flow-mode’ as well as targeted tweets and PR stands / Product Sampling to help people find their flow.