Agency:   Isobar

Type:       Outdoor / Poster 

Role:        Creative / Art Director

The brief was to position Kelloggs' Nutri-Grain as a healthy on-the-go breakfast alternative; packed full of great stuff like fruits, nuts and fibres.

So we created a platoon of suicidal ingredients who all wanted to fulfil their squishy destiny by becoming a Nutri-Grain bar.